This is not a story about a CEO becoming a convict.  It is about a man who had to climb his way back up after he landed in the deepest darkest reaches of hell on earth, as described by Jay himself. While returning home from a weekend of hunting and drinking with his dad in 1999, Jay lost control of his SUV. The car went off the road, slamming into a train. Barely alive, Jay was knocked unconscious from the impact. His father did not survive the crash. It was after that horrific evening that Jay was forced to begin his journey of self-perseverance. From battling for his own life in the time after the crash to his arrest, conviction, and eventual fulfillment.

Five Bold Choices

There are times in our life where we feel stuck. Our noble desires for a successful career and family life get bogged down or derailed by the challenges before us. Whether it be a difficult circumstance or our own limiting beliefs and fears, we can’t seem to get past what holds us back.

Five Bold Choices helps you break free from the barriers that prevent you from realizing your untapped potential. What if the very things you fear and avoid are the very portals of your success and significance as a leader at work and at home? No one seeks trials but they oftentimes put us on a pathway toward realizing our true purpose and potential.

In this book, best-selling author Larry Julian and Jay Coughlan map out five bold choices that get you unstuck and enjoying the journey God intended. This book will not only inspire you to triumph over your most challenging issues, it will provide a practical plan to persevere and realize the true potential that lies within you.


“Adversity brings opportunity, and how we deal with it determines whether we enjoy the journey. This is a great guidebook for anyone who feels stuck and wants to get back on the path they were destined to live.”

Jerry Colangelo— Managing Director, US Mens Basketball National Team and Former CEO, Phoenix Suns


Jay is available for speaking, consulting and coaching with individuals as well as organizations.



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